When planning a drive through the Biei area, you will find plenty of appealing places to stop along the way.
With so many options, it is only natural to wonder which places you should prioritize. After all, you want to make the most of your trip while discovering scenery that will stay with you long after you leave.
In this article, we have carefully selected some of Biei’s most spectacular scenic spots, ideal places to take a break, and delicious restaurants that are also popular with local residents.
We will also take a closer look at the characteristics of each area and the points you should keep in mind when planning your route.
What kind of traveler are you?
– I want to enjoy truly breathtaking scenery → Zerubu Hill, Shin-ei no Oka View Park
– I want to savor local cuisine → Ferme La Terre Biei, Byakko
– I want great places for breaks and shopping → Roadside Station Biei “Oka no Kura”, Biei Senka Main Store
Biei Driving Spots Comparison Table

First, let us compare the driving destinations around Biei at a glance. Check the detailed information for any restaurant or attraction that catches your eye.
| Name | Area | Hours | Rating | Official Site / Reservations |
|---|---|---|---|---|
| ENDE CAFE | Saiwaicho | Monday: Closed | 4.9 (65 reviews) | Official Website |
| Roadside Station Biei “Oka no Kura” | Honcho | Monday: 9:00 AM–6:00 PM | 3.6 (2,051 reviews) | Official Website |
| Zerubu Hill | Biei, Kamikawa District, Hokkaido | Monday: 8:30 AM–5:00 PM | 4.0 (2,701 reviews) | Official Website |
| Koumugi Shokudo | Honcho | Monday: 11:00 AM–3:00 PM | 4.0 (32 reviews) | Official Website |
| Hokusei-no-Oka Parking Lot | Biei, Kamikawa District, Hokkaido | Monday: Open 24 hours | 3.9 (41 reviews) | No information available |
| Shin-ei no Oka View Park | Biei, Kamikawa District, Hokkaido | Monday: Open 24 hours | 4.2 (1,643 reviews) | Official Website |
| Restaurant Zerubu Hill | Biei, Kamikawa District, Hokkaido | Hours: Please check in advance | 5.0 (4 reviews) | Official Website |
| Byakko | Honcho | Monday: 11:00 AM–3:00 PM, 5:00 PM–2… | 4.6 (169 reviews) | Official Website |
| Biei Senka Main Store | Omachi | Monday: 10:00 AM–5:00 PM | 3.9 (1,279 reviews) | Official Website |
| Ferme La Terre Biei Main Store | Biei, Kamikawa District, Hokkaido | Monday: 10:00 AM–5:00 PM | 4.1 (914 reviews) | Official Website |
| Family Restaurant Daimaru | Nakamachi | Monday: 11:00 AM–3:00 PM | 4.2 (1,724 reviews) | No information available |
Stay in your wheelchair and enjoy Hokkaido at your own pace.

Driving in Biei: Scenic Areas

Biei’s scenic attractions are scattered along National Route 237, also known as the Hanabito Kaido, and throughout the countryside northwest of Biei Station.
Vast rolling hills stretch across the landscape, creating the open, unmistakably Biei atmosphere that has made the famous Patchwork Road so iconic.
Zerubu Hill
The first thing you notice when entering Zerubu Hill is the vivid carpet of flowers covering its gentle slopes. Seasonal blooms such as lavender and sunflowers are arranged in striking geometric patterns, with views of Mount Asahidake and the Tokachi mountain range beyond them.
Visitors can tour the grounds by buggy or cart, making it possible to enjoy the magnificent scenery without walking long distances. This is especially convenient for families with children and older visitors.
Riding across the hills with the Biei breeze on your face offers an exhilarating experience that an ordinary stroll simply cannot match.
The observation deck provides a sweeping 360-degree panorama and a full view of the Patchwork Road, which is one reason the site has remained popular for so many years. However, the park can become extremely crowded during peak flower season and holiday periods, so be prepared for possible waits for the buggies.
In general, Zerubu Hill is better suited to travelers looking for an active experience than to those who simply want to admire the flowers quietly at their own pace.
Its spacious parking lot also makes it a convenient starting point for a drive through Biei.
📣 Reviews from Visitors (Google Maps: 4.0, 2,701 reviews)
“I stopped here for a restroom break. It was around 3:00 PM on a weekday, and because the rain kept starting and stopping, there were not many visitors. I had only planned to use the restroom, but the lavender and colorful flowers were beautiful as well. Then I spotted the buggies, and 70…”
“A brilliantly colored canvas shaped by the curves of the hills: a spectacular Biei destination for every generation. The planting makes excellent use of Biei’s gently rolling terrain, creating a truly unique landscape. The carefully planned arrangement of flowers looks beautiful from every angle…”
| Name | Zerubu Hill |
| Address | Daisan, Biei, Kamikawa District, Hokkaido 071-0200, Japan |
| Hours | Monday: 8:30 AM–5:00 PM |
| Access | About 5 minutes by car from JR Biei Station |
| Phone | 0166-92-3160 |
| Estimated Cost | Admission: Free to around ¥500 / Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Zerubu Hill Official Website |
Wear Comfortable Clothes
When visiting Zerubu Hill, comfortable clothing is the best choice, especially if you plan to ride one of the buggies.
Because you will be riding through the wind, it is wise to bring a light outer layer even in summer. The park also closes relatively early at 5:00 PM, so travelers arriving later in the afternoon should consider visiting this attraction first. Cart operations can also change depending on the weather, so keep an eye on the day’s forecast.
Restaurant Zerubu Hill
What sets this restaurant apart is its location, where you can enjoy a leisurely meal while looking through the windows at the beautiful flower fields.
Because it is located within Zerubu Hill, you can stop for lunch during your sightseeing without spending extra time traveling to another location.
The menu focuses on familiar favorites such as curry and ramen, but many dishes highlight ingredients from Biei, providing the satisfying experience you would expect from a popular sightseeing destination.
Desserts such as lavender soft-serve ice cream are especially good for a quick energy boost during a drive. When terrace seating is available, you can also take a relaxing break while enjoying Biei’s refreshing breeze.
Peak dining hours can become quite crowded, so visitors hoping for a quieter meal should aim to arrive early, ideally during the 11:00 AM hour.
Opening hours can also vary by season, so checking before your visit is recommended.
The welcoming atmosphere makes it easy for families and larger groups to dine here, making it a good choice when you want to enjoy a lively meal together.
📣 Reviews from Visitors (Google Maps: 5.0, 4 reviews)
“The soft-serve ice cream is incredibly delicious (*≧∀≦*) I highly recommend buying it. It has a lovely texture, a rich flavor, and is wonderfully smooth♪o((〃∇〃o))((o〃∇〃))o♪ So good! And then the buttered potatoes— you get to try two different varieties of potato…”
“The lavender soft-serve ice cream was absolutely delicious!”
| Name | Restaurant Zerubu Hill |
| Address | Meiji, Biei, Kamikawa District, Hokkaido 071-0231, Japan |
| Hours | Hours: Please check in advance |
| Access | Along National Route 237, inside Zerubu Hill |
| Phone | 0166-92-3160 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Restaurant Zerubu Hill Official Website |
A Great Place to Enjoy Biei Specialties and Delicious Local Food
Restaurant Zerubu Hill is more than just a place to eat. It offers a chance to experience the flavors of Biei’s seasons with all five senses. Based on publicly available information, even simple dishes such as buttered potatoes receive surprisingly high praise, allowing the natural quality of the ingredients to shine.
Although seating inside the restaurant is limited, tables generally turn over fairly quickly.
The restaurant is directly connected to a souvenir area, so you can conveniently browse the shops while waiting for your order.
Hokusei-no-Oka Parking Lot
What makes this location stand out from other shops and viewpoints is the immense rural landscape visible from the pyramid-shaped observation deck.
The large parking area and open surroundings make it easy to stop by casually during a drive.
From the observation deck, you can see the town of Biei framed by the Daisetsuzan mountain range and appreciate the rolling Patchwork Hills in three dimensions. It is an essential stop for photography enthusiasts.
Several small shops are located nearby, allowing visitors to take a break while enjoying local produce and light snacks.
It is also close to the famous Ken and Mary Tree, making it a useful base for efficiently visiting several attractions. However, the shops tend to close early in the evening and the area becomes quiet, so daytime is the best choice if you prefer a livelier atmosphere.
For travelers who want to enjoy the scenery in peace, an early-morning visit is highly recommended. The air is often clearer then, making the distant mountains appear more distinct.
📣 Reviews from Visitors (Google Maps: 3.9, 41 reviews)
“I came to see the Ken and Mary Tree, but I was discouraged by the large number of inconsiderate visitors from a certain country. I searched for a restroom and found this place. The wonderful view and relatively small number of tourists made me stay here for a while…”
“I arrived here while heading for the observation deck on Hokusei Hill. I had visited the attractions in this area several times before, but this was my first time here ✌️. The parking lot is spread across the hillside and is one of the larger parking areas in the neighborhood 🅿️🚗. The view overlooking the landscape is excellent, and the pyramid…”
| Name | Hokusei-no-Oka Parking Lot |
| Address | Omura, Biei, Kamikawa District, Hokkaido 071-0216, Japan |
| Hours | Monday: Open 24 hours |
| Access | About 7 minutes by car from JR Biei Station |
| Phone | Not publicly listed |
| Estimated Cost | Parking: Around ¥500. Check the official website for details. |
| Official Website | No official website |
Do Not Miss This Viewpoint
The Hokusei-no-Oka Parking Lot functions as a kind of hub for driving around Biei.
By using it as the center of a route to visit the area’s famous trees, you can move around smoothly without getting lost.
Public restrooms are available in the parking area, making it a valuable refreshment stop during a long drive. Tour buses also stop here frequently, so it is useful to know that the area can become temporarily crowded depending on your timing.
Shin-ei no Oka View Park
The first impression upon arriving at Shin-ei no Oka View Park is the beauty of the overlapping hills, which look picture-perfect in every direction across the full 360-degree view. The park sits midway along Panorama Road, with the Tokachi mountain range to the east and hills glowing in the sunset to the west. It is especially famous at dusk, when watching the colors of the sky change minute by minute creates a luxurious moment that is ideal for ending a day of driving.
The park also features unique objects made from hay bales, which are popular spots for commemorative photos.
A classic way to spend time here is to sit on a bench and take in the scenery while enjoying rich soft-serve ice cream from the nearby shop.
The park itself is not very large, so most visits are fairly short. It works best when included as one stop along a route with other attractions.
Because crowds are often relatively light, this is a hidden gem for travelers who want to quietly experience the atmosphere of Biei.
📣 Reviews from Visitors (Google Maps: 4.2, 1,643 reviews)
“My first free-spirited 15-day, 14-night trip around Hokkaido (❁´ω`❁), summer 2025 DAY 10 At last, Shin-ei no Oka View Park 💯 I could see all across Biei 😍 I met a man from Nagoya who had flown in, rented a motorcycle, and was touring the area 😘 Biei and Furano are wonderful places…”
“This is Shin-ei no Oka View Park in Biei, Kamikawa District, Hokkaido. Parking is free, and there are shops selling soft-serve ice cream and coffee, along with clean restrooms. There were not many people, so I could look around at a relaxed pace. From the observation area, you can see many hills, mountains, and forests…”
| Name | Shin-ei no Oka View Park |
| Address | Shinei, Bibaushi, Biei, Kamikawa District, Hokkaido 071-0471, Japan |
| Hours | Monday: Open 24 hours |
| Access | About 5 minutes by car from JR Bibaushi Station |
| Phone | 0166-92-4378 |
| Estimated Cost | Admission: Free to around ¥500. Check the official website for details. |
| Official Website | Shin-ei no Oka View Park Official Website |
A Lesser-Known Scenic Viewpoint
The main reason to choose Shin-ei no Oka View Park is its exceptional balance of peaceful surroundings and magnificent scenery.
Compared with large tourist facilities, it has a calmer atmosphere and allows you to appreciate the landscape at your own pace. The viewpoint is also extremely close to the parking lot, so drivers can encounter an impressive view almost immediately after stepping out of the car.
Basic facilities such as restrooms and a small shop are available, so most visitors should not find the stop inconvenient.
Ferme La Terre Biei | Biei Main Store
In all honesty, the quality of the food and the setting is so high that this restaurant alone can make a trip to Biei feel worthwhile.
The Nordic-style building perched on the hill blends beautifully into the surrounding landscape, and as soon as you step inside, you are greeted by the inviting aroma of freshly baked bread. The establishment is divided into three sections—a restaurant, a confectionery, and a bakery—and its greatest strength is the luxurious flavor created with generous amounts of Biei-grown wheat and local dairy products.
Popular breads often sell out during the morning, so arriving early is essential if you have a particular item in mind.
The lunch courses feature delicate dishes centered on vegetables from Biei, creating an atmosphere that is also ideal for a special-occasion drive.
Dining while looking out at the peaceful countryside should make you forget the noise and rush of the city. According to the official website, the staff also provide thoughtful explanations of the dishes, allowing guests to appreciate the flavors more deeply by learning about the ingredients and their origins.
Parking is available, but the lot fills quickly on weekends, so plan accordingly.
This is an especially satisfying destination for discerning adults and travelers who consider food one of the main purposes of their trip.
📣 Reviews from Visitors (Google Maps: 4.1, 914 reviews)
“I visited while traveling in Hokkaido during Golden Week. I had become interested after seeing an advertisement for the buttercream cake on Facebook and a commercial for the cheese fondue cake on YouTube, so during my Golden Week trip to Hokkaido…”
“I stopped by during a trip to Hokkaido. It was around 10:30 AM, but the shop was already filled with tempting breads and sweets, and I had a very hard time deciding what to buy. This time, I purchased several breads and a double-cream sandwich. There is also a location at the airport, but the main store has exclusive…”
| Name | Ferme La Terre Biei | Biei Main Store |
| Address | Murayama, Omura, Biei, Kamikawa District, Hokkaido 071-0218, Japan |
| Hours | Monday: 10:00 AM–5:00 PM |
| Access | About 10 minutes by car from JR Biei Station |
| Phone | 0166-74-4417 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Ferme La Terre Biei Official Website |
Delicious Bread and Plenty of Souvenirs
When visiting Ferme La Terre Biei, it is best to reserve plenty of time and treat it as one of the main events of your drive.
If you plan to do more than buy bread and would also like to relax in the café or restaurant, allow at least one to one and a half hours.
There are also many products available only at the main store, so checking your souvenir list in advance will help you shop without hesitation.
Some roads in the surrounding area are narrow, so follow your navigation system and drive carefully.
Stay in your wheelchair and enjoy Hokkaido at your own pace.

Driving in Biei: Honcho Area

The Honcho area is the center of town around JR Biei Station. Historic stone buildings remain throughout the neighborhood, while neatly maintained roadside trees and flower beds give the area the charm of a European country town.
Restaurants and souvenir shops are concentrated within walking distance, making this an ideal area to park your car and enjoy exploring on foot.
Roadside Station Biei “Oka no Kura”
When you enter Roadside Station Biei “Oka no Kura,” the first things that impress you are its high ceiling and the stately atmosphere of a renovated stone warehouse from the Taisho era. The warm space created by the walls of local Biei soft stone seems to gently soothe a body tired from a long drive. The facility offers a wide selection of processed foods made with Biei ingredients and locally crafted goods, allowing visitors to choose souvenirs that capture the character of the region.
Despite its convenient location near the station, it also provides a proper parking area.
At the snack counter, croquettes and breads made with Biei wheat are especially popular and provide just the right amount of food for a light bite. The menu items available only at Oka no Kura can make each visit feel like a new discovery. However, meal service may end after lunchtime, so visitors looking for a substantial meal should pay close attention to the time.
Because the building itself is historic, be aware that there are some steps and uneven areas that may affect accessibility.
It is an ideal stop for drivers who want both a practical rest break and a chance to experience Biei’s history.
📣 Reviews from Visitors (Google Maps: 3.6, 2,051 reviews)
“A convenient and relaxing spot near the station, wrapped in the warmth of Biei soft stone. Located just outside Biei Station, Oka no Kura is a wonderfully atmospheric roadside station housed in a stone rice warehouse built during the Taisho era. Its most striking feature is the substantial…”
“The bread is freshly fried, crisp, and very delicious. The curry bread has a thick, pleasantly chewy dough, and the curry filling is mild and sweet. As long as you are careful because it is hot, even children should be able to enjoy it.”
| Name | Roadside Station Biei “Oka no Kura” |
| Address | 1-9-21 Honcho, Biei, Kamikawa District, Hokkaido 071-0208, Japan |
| Hours | Monday: 9:00 AM–6:00 PM |
| Access | About a 3-minute walk from JR Biei Station |
| Phone | 0166-92-0920 |
| Estimated Cost | Parking: Around ¥500. Check the official website for details. |
| Official Website | Roadside Station Biei “Oka no Kura” Official Website |
A Place to Buy Seasonal Produce
The first thing to know when making the most of this roadside station is that it offers excellent access from Biei Station. You can easily stop by between train journeys, but drivers should be careful not to confuse its parking area with nearby paid parking lots. Seasonal agricultural products are also frequently available, so visiting in the morning gives you the best chance of finding fresh produce at its peak.
Finally, the displays inside the building introduce Biei’s history, so it would be a shame to use the facility only as a place to rest.
Koumugi Shokudo

What distinguishes this restaurant is that, despite being located inside a roadside station, it allows visitors to casually enjoy authentic dishes made with Biei-grown wheat. Familiar choices such as udon and ramen fill the menu, but each dish makes good use of local ingredients, giving you a genuine taste of Biei between sightseeing stops.
Orders are placed using meal tickets and served quickly, making the restaurant especially convenient for drivers eager to continue to their next destination.
The self-service dining area has an informal atmosphere and welcomes a wide range of guests, from solo travelers to families.
There is also a good selection of individual items such as croquettes, making it easy to add a small side dish to your meal. During summer, however, the constant flow of visitors can make the space feel too lively for those hoping to dine in a quiet, relaxed setting.
Overall, it offers an excellent balance of the qualities drivers often want from lunch: quick service, reasonable prices, and good food.
📣 Reviews from Visitors (Google Maps: 4.0, 32 reviews)
“My favorite corn croquette was warm and crisp, and the sweetness of the corn spread through every bite—it made me so happy. They also have light snacks that are easy to enjoy while waiting for a train. The food uses ingredients from Biei, so since you have come all the way here, be sure to try some.”
“The prices are fair for a tourist destination, and both the flavor and serving time are decent. The one thing that concerned me was the number of flies. It may be unavoidable in summer because so many people are going in and out, but anyone who is especially sensitive about hygiene may find it difficult.”
| Name | Koumugi Shokudo |
| Address | 1-9-21 Honcho, Biei, Kamikawa District, Hokkaido 071-0208, Japan |
| Hours | Monday: 11:00 AM–3:00 PM |
| Access | About a 3-minute walk from JR Biei Station, inside Oka no Kura |
| Phone | 0166-92-0920 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Koumugi Shokudo Official Website |
A Place to Enjoy Food Made with Biei-Grown Wheat
Koumugi Shokudo is a reliable classic for lunch in Biei’s Honcho area. It does not rely on flashy presentation for tourists, but instead offers dependable flavors that also appeal to local residents. Its noodles made with “Koumugi,” a variety of wheat grown in Biei, are especially popular for their rich aroma and have attracted many repeat customers.
Because the restaurant closes at 3:00 PM, be careful not to miss lunch when planning your route.
Byakko

You may initially be surprised by the stylish, modern space, which challenges the conventional image of an udon restaurant. Although the restaurant is located underground, the interior has a refined Japanese-modern design that creates a calm setting for a relaxed meal.
Its signature “Blue Pond Udon” features a vividly blue broth, just as the name suggests. The striking appearance contrasts delightfully with the authentic flavor of its dashi stock. Because the restaurant is in a basement, however, the entrance can be slightly difficult to find.
The udon has a firm, satisfying texture. Western-inspired variations are also available, giving repeat visitors something new to enjoy.
High chairs and children’s tableware are reportedly available, making the restaurant a reassuring choice for families driving with young children.
According to its official social media account, the restaurant opens for dinner on certain days, so it is also worth considering if you are staying overnight in Biei. Parking is available in the area around the building.
This is a highly recommended restaurant for anyone looking for photogenic dishes or hoping to experience something a little different from typical Biei cuisine.
📣 Reviews from Visitors (Google Maps: 4.6, 169 reviews)
“I had the Blue Pond Udon and a half portion of katsudon. The soup is served hot. The Blue Pond Udon broth is simply blue in color, while the flavor is bonito dashi. The udon has a firm texture. For the half katsudon, the pork cutlet is not bound together with egg…”
“It has a very stylish appearance and a wonderful atmosphere for an udon restaurant. In addition to Japanese-style udon, they also offer Western-style dishes, and I ordered their recommended squid-ink udon. They use plenty of squid ink. It was impressively…”
| Name | Byakko |
| Address | Basement Floor, bi.yell, 1-5-8 Honcho, Biei, Kamikawa District, Hokkaido 071-0208, Japan |
| Hours | Monday: 11:00 AM–3:00 PM, 5:00 PM–9:00 PM |
| Access | About a 5-minute walk from JR Biei Station |
| Phone | 070-5282-1733 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Byakko Official Website |
Recommended for Anyone Who Wants to Try Something Unusual in Biei
Byakko is ideal for diners who want to enjoy creative cuisine at a relaxed pace in a quiet setting. However, visitors expecting a traditional quick and inexpensive udon shop may be surprised by the carefully designed interior and inventive menu.
Because it is located underground, it is not suitable for travelers hoping to dine while looking out over an open landscape. Instead, choose it when you want to enjoy a peaceful meal in a hidden retreat in central Biei.
Stay in your wheelchair and enjoy Hokkaido at your own pace.

Driving in Biei: Other Areas

The destinations in this section are located in residential neighborhoods slightly outside Honcho or on side roads away from the main routes. Unlike the busy center filled with tourists, these areas offer a slower pace that feels like an extension of everyday local life. Hidden culinary gems and long-established businesses loved by residents are scattered throughout the area.
ENDE CAFE

The first thing you notice when entering ENDE CAFE is its natural, comfortable interior filled with the warmth of wood.
There is also a carpeted seating area where guests remove their shoes, creating the reassuring feeling of being invited into a friend’s home. It is especially welcoming for families with young children and travelers who want to recover from a long drive.
The café is particularly known for its clay-pot bread set.
Enjoying bread that is crisp on the outside and soft and chewy inside, together with fresh vegetables from Biei, is a genuinely blissful experience.
The salads are generous, and the brightly presented dishes add even more color to your travel memories. The warm hospitality of the staff is another major attraction. The café is closed on Mondays, so keep this in mind when planning a drive at the beginning of the week.
Breakfast is also popular, so an early visit is recommended if you want to experience a quiet morning in Biei. The number of parking spaces is appropriate for the café’s size, but finding a spot may require some patience during busy periods.
For anyone seeking a soothing break or hoping to fully appreciate Biei’s peaceful atmosphere, this café is difficult to beat.
📣 Reviews from Visitors (Google Maps: 4.9, 65 reviews)
“A friend recommended this place, so I came to try it ⭐️. The café smelled of wood and had such a comfortable atmosphere. There are both chair seats and carpeted seats, and you remove your shoes before using the carpeted area 😊. I ordered the clay-pot bread set. The bread was soft and warm…”
“The atmosphere was wonderful, and the food was absolutely delicious ☺️. The staff member was genuinely lovely, and I had such a wonderful time! The salad was piled high! Next time, I will visit in the morning and evening^^”
| Name | ENDE CAFE |
| Address | 4-3-16 Saiwaicho, Biei, Kamikawa District, Hokkaido 071-0214, Japan |
| Hours | Monday: Closed |
| Access | About 3 minutes by car from JR Biei Station |
| Phone | 0166-85-7522 |
| Estimated Cost | Activities: Around ¥100–¥500. |
Check the official website for details. Official Website: ENDE CAFE Official Website
A Café with a Delicious Breakfast
One surprising discovery while researching ENDE CAFE was the exceptionally high praise for its breakfast.
Cafés in tourist areas often focus mainly on lunch, but the morning meals served here alongside Biei’s crisp, clean air appear to attract many repeat visitors. The carpeted seating area is also notably popular with mothers traveling with babies.
Rather than relying on flashy advertising, this is a café that has built its strong reputation through recommendations and reviews from people who have actually visited.
Biei Senka Main Store
What sets this shop apart from other farmers’ markets is its sophisticated design and premium atmosphere, with only carefully selected, top-quality products on display.
The space feels like a concentrated showcase of Biei’s finest foods, and even the packaging of each vegetable reflects a strong attention to detail.
The adjoining bakery sells freshly baked products including its famous corn bread. Demand is so intense that numbered tickets may be required, and popular items frequently sell out within a short time.
The croquettes and steamed pork buns sold at the takeout counter also make excellent treats for a drive.
Some visitors say the butter served with the buttered potatoes is so rich that it tastes almost like cream cheese.
Weekend crowds can be extremely heavy, and you may spend several hours simply trying to buy the bread you want. If your schedule is tight, another good option is to focus on the fresh produce and processed foods instead of the bakery.
This is an essential stop for travelers who want to taste Biei’s highest-quality products or choose tasteful, beautifully presented souvenirs.
📣 Reviews from Visitors (Google Maps: 3.9, 1,279 reviews)
“The bright, beautiful building is filled with delicious products from Biei. The bakery next door is small, so it seemed to admit only about two groups at a time. Even though I arrived early, I was surprised to find that the baguettes had already sold out. Many people also left looking disappointed. The hotel…”
“July 2024 My third visit to Biei. My first visit here. I had heard that the butter served on top of the buttered potato 🥔 tasted like cream cheese, so I came because I was curious. It really was like cream cheese and tasted delicious!! However…”
| Name | Biei Senka Main Store |
| Address | 2-6 Omachi, Biei, Kamikawa District, Hokkaido 071-0204, Japan |
| Hours | Monday: 10:00 AM–5:00 PM |
| Access | About a 10-minute walk from JR Biei Station |
| Phone | 0120-109-347 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | Biei Senka Main Store Official Website |
Recommended for High-Quality Souvenirs
What truly distinguishes Biei Senka Main Store from other farm shops is the strength of its brand. It is not merely a place to buy vegetables; every product is presented in a way that enhances the value and appeal of Biei itself.
The facility also includes the restaurant Asperges, where guests can enjoy refined cuisine made with Biei’s finest ingredients. Although the parking lot is spacious, it remains close to full throughout the sightseeing season. Follow the attendants’ directions and park calmly and carefully.
Family Restaurant Daimaru
At first glance, the exterior looks like an ordinary neighborhood diner. Once inside, however, you quickly realize that it is a lively center of Biei’s food scene, filled with both local residents and tourists. The dish you should not miss is Biei Curry Udon, a local specialty. The noodles made with Biei wheat pair beautifully with the spicy yet deeply flavorful curry sauce, creating a memorable dish with many devoted fans.
Credit cards are not accepted, so be sure to carry cash—an especially important point for modern road trips.
Orders are placed using a smartphone, allowing the restaurant to operate efficiently. In addition to curry udon, the extensive menu includes generously portioned dishes such as pork cutlet curry and ramen.
The restaurant becomes very crowded at lunchtime, but tables tend to turn over fairly quickly.
Parking is available, although the location near the station means finding a space may require some care. Public information also indicates that the restaurant may close once ingredients run out, so visiting earlier in the day is the safer choice.
For practical travelers who want to enjoy a filling taste of Biei without formality, this is one of the best possible choices.
📣 Reviews from Visitors (Google Maps: 4.2, 1,724 reviews)
“I visited as part of the Curry Island Hokkaido Stamp Rally 2026. You place your order using your own smartphone. I am sure this system is efficient for the restaurant, but I personally find it difficult… I ordered the Biei Curry Udon. For the stamp rally…”
“This restaurant is famous for its curry udon. Unfortunately, they had run out of udon when I visited, so I ordered the pork cutlet curry instead. The cutlet was crisp, thick, and delicious.”
| Name | Family Restaurant Daimaru |
| Address | 1-7-2 Nakamachi, Biei, Kamikawa District, Hokkaido 071-0207, Japan |
| Hours | Monday: 11:00 AM–3:00 PM |
| Access | About a 5-minute walk from JR Biei Station |
| Phone | 0166-92-3114 |
| Estimated Cost | Activities: Around ¥100–¥500. Check the official website for details. |
| Official Website | No official website |
A Diner Popular with Local Residents
The first thing to confirm before visiting Daimaru is that it accepts cash only. Forgetting this could cause an uncomfortable moment when it is time to pay.
The popular curry udon is available in several variations, including dipping noodles and stir-fried udon. Deciding which style you want before ordering can make the process smoother. The restaurant has a friendly, home-style atmosphere, so families can dine without hesitation.
The warm hospitality you would expect from a restaurant deeply rooted in the community is another part of the experience.
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Why Driving Is the Best Way to Explore Biei

Biei is a place whose appeal grows many times over when you have a car. Public transportation cannot take you to every unnamed curve in the hills or to each unexpected view of the majestic Tokachi mountain range.
Being able to enjoy those sights at your own pace, without interruption, is one of the greatest privileges of traveling by car.
Understand the Character of Each Area
Biei has two major driving routes: Patchwork Road and Panorama Road.
Patchwork Road lies northwest of Biei Station and includes many locations made famous by television commercials and the media, such as the Ken and Mary Tree and Mild Seven Hill. Panorama Road, on the other hand, lies southeast of the station and is known for its broader, more dramatic series of rolling hills.
Both routes are well maintained, but remember that these are working agricultural roads and farm vehicles always have priority.
Three Points to Consider When Choosing Destinations
To make your drive through Biei more enjoyable, consider these three criteria when choosing where to stop.
- Size of the parking area
- Availability of restrooms
- Opening hours
Knowing these three details in advance can significantly reduce the stress of traveling between destinations. Securing parking is especially important when visiting popular attractions.
What I Learned from Driving Around Biei
Once you begin driving, you realize that time seems to move more slowly than the distances on the map suggest. It is easy to become absorbed in the scenery at a single stop and find the rest of your schedule gradually slipping behind.
That, however, is exactly what makes driving through Biei so enjoyable.
Instead of filling every minute of your itinerary, leave enough freedom to stop wherever the landscape catches your attention. In the end, that flexibility often leads to the most satisfying experience.
How Much Does a Drive Through Biei Cost?

A drive through Biei can generally be enjoyed on a very reasonable budget.
Many scenic attractions and observation parks are open free of charge. Your main expenses will usually be meals, souvenirs, and fuel.
It is good to know that you can fully enjoy the beauty of Biei without visiting expensive paid attractions.
Below is a general guide to typical costs for driving around the Biei area.
Admission: Free to around ¥500 / Activities: Around ¥100–¥500 / Parking: Around ¥500
*Use these figures as a general guide to the cost of driving around Biei.
*Check official websites or contact each facility for the latest prices.
If you rent a car, add approximately ¥5,000–¥10,000 per day for the vehicle.
Several car rental shops operate near Biei Station, but reservations fill quickly during the high season, so booking early is essential.
Biei also has more changes in elevation than many visitors expect, so keeping fuel economy in mind is sensible. In all honesty, the scenery is so captivating that fuel consumption will probably be the last thing on your mind.
Checklist for a Regret-Free Drive Through Biei

To avoid finishing your trip with the feeling that things did not go as expected, review several points that are especially important in Biei. The scenery easily captures your attention, but remembering that this is active farmland is the key to enjoying a safe and respectful drive.
Access and Road Conditions
Many roads in Biei appear to be easy, straight routes, but the terrain rises and falls sharply, and some curves have limited visibility.
Large agricultural vehicles such as tractors frequently use the roads during harvest season. Avoid overtaking them and maintain a generous following distance.
Well-maintained parking lots are available at famous attractions, but roadside parking is strictly prohibited. It can obstruct farm work and create a serious accident risk, so always use a designated parking area.
Nearby Facilities and Convenience
Once you enter the hill areas, convenience stores and gas stations become extremely scarce.
Always purchase drinks and snacks and fill your fuel tank before leaving central Biei.
The weather also changes quickly, and sudden rain is common. The hills have a special atmosphere on rainy days, but reduced visibility requires even greater care behind the wheel.
In winter, the roads are completely covered with snow. Drivers without experience on snowy or icy roads should seriously consider using a taxi or sightseeing bus instead.
What to Prepare Before Driving in Biei

Several useful items can make your drive through Biei more comfortable. You do not need any special equipment, but a little preparation can greatly improve the quality of your trip.
Items for a Comfortable Car Interior
Because there is little shade in Biei, sunglasses and sunscreen are essential. Reflections from the pale road surface can tire your eyes while driving, so polarized sunglasses are particularly useful and also make the scenery appear clearer.
- Polarized sunglasses
- Sunscreen
- Disinfecting wipes
You will also have many opportunities to enjoy Biei’s delicious breads and croquettes in the car, so bring extra disinfecting wipes and garbage bags to keep the interior clean.
Equipment for Preserving Your Memories
Needless to say, bring chargers and spare power sources for your camera and smartphone. Almost every view in Biei is worth photographing, so you will probably take far more pictures than expected and drain your batteries quickly. An adapter that charges devices through the car’s accessory socket is especially reassuring.
Do not forget a favorite playlist.
Driving through the vast landscape with music that matches the scenery becomes an unforgettable form of entertainment in itself.
Frequently Asked Questions About Driving in Biei

Stay in your wheelchair and enjoy Hokkaido at your own pace.

*The facility information in this article was compiled in July 2026 using publicly available Google Maps data and the official websites of each facility. Opening hours, prices, and services are subject to change, so check each facility’s official website for the latest information before visiting.

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